Douyin, storytelling, and national discourse

Abstract Following its debut in China, TikTok has become the first short video platform to gain global popularity. The world’s obsession with can be attributed creative methods for content generation and dissemination. These attributes heralded arrival of a new era which, rise grassroots creators on platforms, cultural production consumption have been profoundly changed. Through examining Douyin (the Chinese version TikTok), this study delves into important but under-investigated consensus-building function TikTok/Douyin unveil how social media used create citizens’ unity cohesion. led culture not through innovation technology innovation; improved China’s soft power strengthening digital power. This paper provides insights onto role national discourse.